On Twitter last week, my lovely friend Sarah laughed at my use of the word “stabby” to describe my mood at the time.
(Stabby: A word that I can’t take credit for but am totally willing to be considered creative for using.)
Anyway, I was feeling stabby about traffic in the Atlanta metro area, which is worse than usual this summer because my state is currently tearing up our freeway, leading to traffic jams at 10pm on a weeknight 40 miles outside of the city. And turning my drive home from the mall from a 25 minute trip to a 65 minute trip. With two whiny daughters.
Awwww, now I’m all stabby again just thinking about it…
You know what else makes me stabby?
(Admit it; that segue was GENIUS.)
Charmin. Yes, the toilet paper.
First, Mr. Whipple told us to stop squeezing the Charmin. Which communicates… what?
That housewives in the the mid-20th century had no life? That they were so starved for affection from their workaholic husbands who commuted to the suburbs and left them alone every day to watch soaps and eat bonbons that they resorted to embracing rolls of paper? That every grocery clerk was as obsessed with guarding the TP as Mr. Whipple was? (Personally, if I encountered someone like him in my local Publix, I’d probably report him to the manager.)
Then after Mr. Whipple, we were subjected to TV ads with the double-ply and the triple-ply and the blue liquid and the soaking and the absorbing and the — WHAT THE H### DOES BLUE KOOLAID HAVE TO DO WITH TOILET PAPER???!!
(For that matter, why is blue the color of choice for all “liquid” absorbed by hygiene products? But that’s another post for another day: “Tampon ads make me choky.”)
Which brings us to the 21st century, the era of iPhones and Internet and international space stations.
In this advanced society, what images do we rely on to make informed decisions about butt-wiping products?
Well, Charmin believes that we need to see a cartoon baby bear.
Lately, with tiny bits of paper stuck to his bare butt. Or his bear butt:
So THAT’S what the brush by the toilet is for...
In other ads, Bare Bear is using too much toilet paper. Which his Mommy Bear solves by providing thicker, softer, cozier Charmin for his hiney hygiene.
Here are two reasons why I’m feeling stabby about Charmin:
1. They’re solving the wrong problem: shreddy paper.
I don’t know about you, but as a parent, the biggest issue I face with TP is NOT little bits of paper stuck to my kids’ butts.
Is there someone out there who does have this problem? Really, I want to know. Do some of you lose sleep at night over this?
Because I don’t really care. My kids’ posterior regions could be gaily festooned with TP confetti seven days a week… and I wouldn’t want to know.
2. They’re solving the right problem — kids using too much toilet paper — in a totally ludicrous way.
I agree that this IS the real problem.
But let me just say that anyone who thinks giving kids thicker TP will encourage them to use less has never been a parent.
When I purchased –one time– something other than our usual one-ply Scott tissue, do you know what happened?
My children did not notice any improvement in how it felt on their bums.
They did not decrease the number of TP squares twirled off of the roll. No, they used the exact same amount. (which would be 23 per wiping, according to my conservative estimate.)
And they clogged the toilet. Repeatedly.
They also applied about half a roll per potty visit per kid.
So Charmin, if you want me to buy your product, create a magical molecule-thin disappearing TP. You can make it soft and unshreddy if you want. I’ll even tolerate the bare-bottomed bear commercials.
But quit trying to sell me thick TP that comes in 45-square rolls and actually EXPANDS when wet.
Or I swear, I will do more than SQUEEZE the Charmin.
This Ranty Post was brought to you by Katdish, inventor of the katrant. And my hero in all things cranky.












